Since SEF is a non-business entity, we have to rely on organic reach, when it comes to driving traffic in to the ‘SEF’ web site. Traffic is what we need if we are looking for more exposure, more volunteers, and more man-power. From what I’ve seen, all of the great content is being posted on the same medium profile, which ultimately is not very SEO friendly. We can however take it up a notch with guest blog writing(do a guest post on a reputable site), and get a few more content writers to start writing content on their personal profiles that links back to the main site. We can also try blog commenting. Since most sites use the no-follow attribute, we have to write genuinely helpful, non-spam comments that do not use key-words.
Please give your thoughts on, whether we should do a mini-campaign or not.
Hi Desira, Love all your suggestions! I think a mini-campaign will be fantastic. Is this something you would like to lead for us? I’ve just had a look at your Medium blog posts and you have done a great job!
We also have a blog page on our SEF website that I have tried by best to manage bu the take up from the team has been low. So happy for you to own the publication on the site too: https://blog.sefglobal.org/ We would ideally like to drive traffic more on to here and do away with Medium all together.
Really appreciate the response @Minuri_Adasuriya. I would love to carry on this project and hopefully get more search engine juice into the site. Doing content writing alone can be tedious, so we can definitely do a head-hunting session for more content writers, all while looking for viable blogs and Q&A threads to comment on, writing new content on medium profiles, and SEF blog space.
If we already have more content writers, we all can connect on another platform(preferably slack), to commence the project, and have a brainstorming session.
@DESIRA, we don’t have any in house content writers ATM. Let’s keep looking for some. That is something you can work on by creating a job flyer. If you can write the description for the advert then we can create a design with the help of the design team.
In the mean time, the most pressing project is the web site construction itself (AcadeMiX, ScholarX and standard UI upgrades). One way you can help is to work on the design aspect(UI/UX). There are plenty of places to improve. The other is the website coding(backend and frontend). There are plenty of improvements and features. Also you can look in to how existing descriptions on the website can be improved. Not everything on the website is written the best way possible.
When we complete these tasks and have some more writers recruited we can focus on driving traffic to the website. I don’t want to direct traffic to a website which is not in its peak outlook.